Wow, what a concept. Does anyone actually know what this newly coined noun means? Obviously the creation of some enterprising ad writer, looking to win over a new alcoholic beverage client. Taste good? Does it hit the spot? It doesn't have to be good, it just has to be bought. It's the old question: How to sell suds. What'll ya have, Bud?
Happy tipsy Tuesday.
How about "watchability" or "hearability"?
She's got terrific watchability!
New flat-screen watchability! That new hit single's just filled with "hearability"!
These coinages are just wonderful. Pure trashy conceits. They give me a headache.